5m x 5m Kahtoola
Kahtoola creates spikes accessories for footwear to use in icy trails. They wanted 2 demo areas, 1 meeting lounge, a bar/reception counter, 1 monitor, a storage room and a test station. Since the products would be mainly used in snowy/icy environments, I was inspired to create a retreat mountain village as a theme for the booth. The products would be showcased on shelves with roof-like columns. I used an elevated shed roof as a point of focus to draw attention to the space and wrapped the booth with a graphic that would easily communicate the story of Kahtoola and its environment. The blue and white of the sky and snow reflect a chilly atmosphere that nicely contrast with the warmth and inviting feel of the brown wood.